Store Design Concepts from the Ground Up
A successful store begins with a well thought out design. Yet before the pen goes to paper, to design a store properly, information is key. If a store is to be successful it has to be viewer friendly, reflect that character of retail branding and be built on clearly designed objectives. DDI magazine highlights some of the most successful new store designs and store design concepts around.
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DDI visited the new JCPenney department store at Manhattan Mall in New York and spoke with store manager Joe Cardamone.Click here for a video of that conversation paired with a walk-through tour of the new store. For more on the JCPenney store, look out for DDI's November/December issue mailing out at the end of November. .
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